Levi's Pride & RuPaul's Drag Race
Levi's Pride / VH1 / RuPaul's Drag Race
Developed the visual concept, storyboards, and animation for a 30-second Levi's Pride campaign created for VH1's RuPaul's Drag Race featuring drag queens Shea Coulee and Symone. Working within a highly constrained production budget, the spot relied exclusively on still photography of featured talent and Levi's Pride collection products. I transformed these static assets into a vibrant, energetic motion piece through dynamic composition, bold typography, and layered animation techniques. Leveraging the colorful diversity of the Pride product line, the campaign delivered a celebratory visual experience that aligned with both the Levi's brand and the expressive spirit of RuPaul's Drag Race.
Project Highlights
30-second national television commercial
Aired during RuPaul's Drag Race on VH1
Developed style frames and visual direction
Created storyboards and animation from concept through delivery
Designed entirely from still photography and product assets
Motion Design, Storyboarding, Art Direction, Animation
Delivered a broadcast-ready campaign under tight budget and production constraints