Pizza Hut × Super Bowl
Pizza Hut / CBS Sports
Designed and animated motion graphics for Pizza Hut's Super Bowl LVIII campaign, a fast-paced breaking-news-style commercial featuring Tommy DeVito, Antonia Gentry, and James Brown. Inspired by the visual language of live broadcasts, social feeds, and viral internet culture, I created a dynamic graphic system that simulated a nationwide social media frenzy while maintaining a cohesive Pizza Hut brand identity.
The project required extensive versioning and adaptation, with multiple cutdowns and deliverables created for national broadcast, digital, and social platforms. From concept development through final delivery, I helped shape the campaign's visual energy across every touchpoint, culminating in a Super Bowl broadcast that reached a record-setting audience of more than 123 million viewers.
Project Highlights
Super Bowl LVIII national broadcast campaign
Reached 123.7 million viewers, the largest television audience in U.S. history at the time
Featured talent: Antonia Gentry, Tommy DeVito, James Brown, Tiki Barber
Designed and animated custom breaking-news and social media motion graphics package
Created assets for broadcast, digital, and social media distribution
Produced multiple cutdowns and campaign versions across platforms
Motion Design, Animation, Design Systems, Broadcast Graphics
Aired on CBS during Super Bowl LVIII, which generated more than 200 million unique viewers who watched all or part of the game across platforms
