Bubly Bounce

Bubly / RuPaul’s Drag Race / VH1

Created animation and visual effects for Bubly Bounce, a 60-second branded entertainment spot featuring drag icons Manila Luzon, Latrice Royale, and Vanjie Mateo. Produced for VH1 and integrated with RuPaul's Drag Race, the campaign combined playful storytelling, social-media-inspired graphics, and Bubly's vibrant brand personality.

The creative challenge was to balance the campy energy of friends gossiping over the phone with a polished, contemporary visual style. I designed and animated custom bubble-based graphics that gave each queen a distinct visual personality while maintaining a cohesive brand aesthetic. Through expressive motion, character-driven visual effects, and modern digital communication cues, the spot transformed simple graphic elements into animated characters that supported both the humor of the performances and the playful spirit of the Bubly brand.

Project Highlights

• 60-second branded entertainment commercial

• Featured talent: Manila Luzon, Latrice Royale, and Vanjie Mateo

• Aired in partnership with VH1 and RuPaul's Drag Race

• Designed and animated custom bubble character graphics

• Created motion graphics and visual effects from concept through final delivery

• Developed social-media-inspired visual language and UI elements

• Motion Design, Animation, Visual Effects, Design Systems

• Crafted unique animated identities for each featured queen while maintaining brand consistency

• Blended branded content, character animation, and contemporary digital aesthetics into a cohesive campaign experience