Pepsi & NFL Kickoff
Contributed visual effects compositing and talent tracking for Pepsi's 2024 NFL Kickoff campaign, a large-scale collaboration between PepsiCo and Paramount that celebrated the start of the NFL season while promoting Pepsi's product portfolio and the release of Gladiator II. The campaign featured Megan Thee Stallion alongside NFL superstars Travis Kelce, Justin Jefferson, Derrick Henry Jr., and Josh Allen in a modern reimagining of Pepsi's iconic 2004 gladiator-themed Super Bowl commercial.
My role focused on precise talent tracking and compositing, integrating graphics and visual effects seamlessly into live-action footage across multiple deliverables. Designed for broad distribution across broadcast, social, and digital platforms, the campaign leveraged the combined reach of the NFL, Paramount, CBS Sports, and MTV to create a high-impact launch for the 2024 football season.
Project Highlights
National NFL Kickoff campaign for PepsiCo and Paramount
Tribute to Pepsi's iconic 2004 Gladiator-themed Super Bowl campaign
Featured talent: Megan Thee Stallion
Featured athletes: Travis Kelce, Justin Jefferson, Derrick Henry, and Josh Allen
Cross-promotional campaign supporting Gladiator II
Distributed across NFL, CBS Sports, MTV, social media, and digital platforms
Responsible for talent tracking and visual effects compositing
Broadcast, Digital, and Social Media Deliverables
Visual Effects, Motion Graphics Integration, Compositing, Post-Production
Results
Launched in conjunction with the 2024 NFL season opener, one of the most-watched annual sporting events in the United States
Reached audiences across multiple Paramount-owned media properties and NFL distribution channels
Helped extend a major brand campaign across broadcast, streaming, social, and digital touchpoints through consistent visual execution and VFX integration