Burger King × SpongeBob
Nickelodeon | Burger King | Paramount Networks
Burger King and Paramount partnered to promote The SpongeBob Movie: Search for SquarePants through a series of 15- and 30-second broadcast and digital spots that captured the humor, energy, and visual style of the beloved franchise.
As part of the post-production team, I created motion graphics and animated elements that blended seamlessly with SpongeBob's iconic aesthetic while adhering to Burger King's brand guidelines. My responsibilities included motion tracking, compositing, and visual effects integration, ensuring that animated and CG elements interacted naturally with live-action footage. By balancing color, lighting, and motion across multiple assets, I helped deliver polished, broadcast-ready spots that brought the campaign's playful creative vision to life.
Project Highlights
Animated custom motion graphics and character-driven visual elements
Performed motion tracking and CG integration within live-action footage
Composited animation, VFX, and live-action elements for national campaign delivery
Collaborated with creative, production, and post teams across Paramount and Burger King
Contributed to a campaign supporting a theatrical release that generated approximately $169 million in worldwide box office revenue and was promoted through a nationwide Burger King activation.
