The Jolly Rancher
Visual Effects, Compositing & On-Set VFX Supervision
To support the launch of Hershey’s Jolly Rancher Ropes, my team and I developed a colorful, high-energy commercial designed to showcase the product's playful personality and bold flavors. I rendered style frames and animated visual effects with my team to create seamless transitions, compositing, rotoscoping, and visual effects that helped bring the candy-inspired world of the campaign to life.
In addition to post-production responsibilities, I served as the on-set VFX consultant, working closely with the director, production crew, and creative team to ensure shots were captured with final visual effects requirements in mind. This early involvement helped streamline the post-production process and enabled the team to execute ambitious visual concepts efficiently.
Project Highlights
Created visual effects, transitions, compositing, and rotoscoping for a national product launch campaign
Served as on-set VFX consultant, advising production teams on shot planning and VFX requirements
Collaborated with directors, editors, and artists to integrate live-action footage with visual effects
Helped establish a vibrant, candy-inspired visual language that reinforced the Jolly Rancher brand
Delivered broadcast-ready assets for national television and digital distribution
