Pepsi
NFL + Paramount

PepsiCo and Paramount partnered on a high-profile NFL Kickoff campaign that debuted during the 2024 season opener. The spots starred Megan Thee Stallion alongside NFL stars Travis Kelce, Justin Jefferson, Derrick Henry Jr., and Josh Allen, and tied into Pepsi’s product lineup and the upcoming Gladiator II film. Paying tribute to Pepsi’s memorable 2004 Super Bowl commercial, the campaign drove wide cross-platform reach across social media and outlets like MTV and CBS Sports. I handled talent tracking and compositing.